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Our first corporate order.
Customer: Marketing agency "BRAINTANK"
Terms of reference from the customer: "Do something cool. I know you can :)"
Idea:
In marketing, there is such a concept as "Marketing mix" - a set of marketing tools that directly affect the implementation of the strategy for the development/promotion/existence of a product/company.
The idea itself was born in the first half of the 20th century and initially included 4P - product, price, place, promotion. Over time, the idea gained popularity and modifications. "P" was added taking into account the expansion and deepening of marketing theory.
One of the newest models of the Marketing mix includes 11 P: Product | Price | Place | Promotion | People | Process | Physical Evidence | Personal Relationships | Packaging | Positioning | Performance. We decided not to stop and add the most important one - Partnership wit BRAINTANK
And since, according to the theory of the Marketing Mix model, the absence of one of the Ps can have a detrimental effect on the overall result, we decided to make them in the form of a foundation consisting of a candle puzzle. After all, marketing is not an easy thing, and for everything to work well, everything must be responsibly matched to each other.
Thus, a puzzle of 12 candles was born, which can be assembled independently or using the hint that came in the accompanying greeting.
Implementation period: 3 days for developing an idea and its visualization => 10 minutes for presentation and agreement with the client => 14 days for order fulfillment.
Almost three years have passed since then, but we still remember this project with warmth for its peculiarity in the ability to create.
What we did:
- Developed idea
- Designed and made models for 12 different candles
- Designed and implemented packaging