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Customer: Public organization "DNA"
Terms of reference from the customer: For the 3D show about the Moscow Flooding "Negative Ascent" shop, it is necessary to make interesting souvenirs.
About the 3D show:
For the first time in the history of Ukraine, the show has been recreated based on unique materials and revealed archival sources and is built on the mathematical model of the modern animation school. The technology of multi-screen projection completely immerses the viewer in the whirlpool of events.
With the support of the Ministry of Defense of Ukraine and the Ministry of Culture and Information Policy, with the participation of the Central Military History Museum of Ukraine, the Central Naval Museum of Ukraine and the Public organization "DNA", the immersive 3D show "Negative Ascent" is presented.
Each "Moscow" has its own demise. And we, as a nation that built both one and the other, have the full right to their mummification.
The immersive emotional show was broadcast on a huge 25-meter screen that surrounded the viewer from all sides and completely immersed in the victory over the outstanding monster of the Black Sea, which turned out to be a plastic evil toy in the hands of its puppet court.
The idea of souvenirs: for such an interesting project, the souvenirs had to be interesting. However, there was a problem: how to make it so that even when the souvenirs were bought and hung as decor, this decor did not look like a glorification of the "glorious cruiser", but was an undeniable evidence of its shameful death.
The second challenge that we accepted was a sarcastic humorous tone of communication.
As a result, we created two souvenir options: a beeswax figure of a sinking cruiser, tipped over on its side and half submerged on a decorative stand that imitated water, and a container candle made of soy wax with the same figure of a sinking cruiser floating in the middle.
Each jar and stand had one of two inscriptions:
"MOSCOW HAS FLOODED NEGATIVELY ON 04/14/22" AND "RUSSIAN WARSHIP HAS FUCKED 04/14/22"
The line featured four scents:
- "Smoking in the Forbidden Place" - the scent of tobacco and incense
- "Winged spontaneous combustion in Neptune" - the scent of salty open sea and wind with a hint of incense
- "A glass for those who are in the sea" - the scent of Odessa Chardonnay, steppe with a hint of incense
- "Cotton of the highest power" - the scent of incense, church and incense
A packaging was designed for each item, which when displayed on the shelf created a single composition to attract even more attention.
Implementation time: 1 month from the moment of receiving the request to the transfer of the first batch to the store.
What was done:
- development of the project idea
- development of aromas and selection of individual colors for each aroma
- naming
- development of 3D models and production of candle molds in two sizes
- production of souvenirs
- design and printing of packaging
And to find out about our ready-made gift offers and opportunities - go to the "files" section (in the menu under the "find out the price" button) or write/call. We have a lot of interesting things ❤